Launching in January 2021 #MimiAndMeFor53 is a groundbreaking film and fitness campaign brought to you by Scrumptious Productions that will follow British ultrarunner, Mimi Anderson, as she attempts to set a new World Record for running coast to coast across America.  It’s a distance of over 2800 miles and the current female record is 69 days.  Mimi plans to do it in just 53.  

This is Mimi’s biggest and most ambitious challenge to date and she doesn’t want to do it alone. So we’re inviting you to join her on this epic adventure across the US with your very own 53 days of fitness to help keep her going when times get tough and discover how exercise can transform your body, mind and life just like it has for Mimi.