Free to Run are one of Mimi’s chosen charities for her World Record attempt. They’re on mission is to use running, physical fitness and outdoor adventure to empower and educate women and girls who have been affected by conflict. They provide life changing support and activities to girls across the globe living within conflict areas as well as those who have been forced to flee and live as refugees outside of their home countries. Free to Run operates on the basic principle that sport is a human right and not a luxury and we couldn’t agree more.
We’re delighted to be welcoming the girls from Free To Run on board the #MimiAndMeFor53 campaign and can’t wait to share their stories with you in the final film. We’ll also be donating 10% of all profits from the #MimiAndMeFor53 campaign to Free to Run so that they continue their award-winning work around the world and develop a whole new range of exciting initiatives and programmes in 2020 and beyond.